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By Staff on March 2, 2013
Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for business as usual. Then The Martin Agency appeared from left field, tasked with creative duties [...]
Posted in Agencies, Clients, Creative, News | Tagged David Neevel, draftfcb, mondelez, online films, oreo, super bowl, the martin agency, wieden+kennedy
By Stephen Foster on February 26, 2013
As my friend Stuart Smith has remarked, events like the Super Bowl and now The Oscars are, arguably, more important showcases for agencies (US ones anyway) than events like Cannes or The One Show. So thanks to the excellent Brandchannel for providing the whole set (or pretty much the whole set, I didn’t actually watch [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged adfest, bbdo india, blackberry messenger, brandchannel, oscars, super bowl
By Stephen Foster on February 8, 2013
Former Kinetic boss Eric Newnham has shaken up the out of home buying business no end by winning huge chunks of business for his UK indie Talon. Biggest client is Omnicom’s OMG; next big one might be one of Publicis Groupe’s Starcom or Zenith. Might Omnicom or PG decide to take out this impertinent outsider? [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged cannes, Eric Newnham, kinetic, Robin Williams, super bowl, talon
By Angie Dean on February 4, 2013
Here’s Wieden+Kennedy’s Oreo Super Bowl ad for Mondelez, with the obligatory consumer competition this time using Instagram. As everybody expected it’s a cookies vs cream bunfight, appropriately over the top and set in a library. And the verdict? It’s OK, doesn’t drop the ball.
Posted in Agencies, Clients, Creative, News | Tagged mondelez, oreo, super bowl, wieden+kennedy portland
By Stephen Foster on January 31, 2013
OK, here’s Merkley & Partner’s Super Bowl effort for the Mercedes CLA. This version anyway is 5×30 seconds, which comes in at about $20m on airtime (maybe they’re getting a volume discount). And surely the voiceover says you can get one of these fine machines for under three thousand dollars – huh? Kate Upton appeared [...]
Posted in Agencies, Clients, Creative, News | Tagged deutsch new york, faustian pact, go.daddy, mercedes cla, merkley & partners, mjz, super bowl, Willem Dafoe
By Stephen Foster on January 30, 2013
Earlier today we had Hyundai Canada’s Super Bowl contender, now here’s the US version (these South Koreans really buy into that Super Bowl vibe – $4m for thirty seconds). This is for the Santa Fe SUV and you can see why Hyundai and sibling Kia are storming up the world auto charts – it looks [...]
Posted in Agencies, Clients, Creative, News | Tagged hyundai, innocean, santa fe, santa fe suv, south korea, super bowl
By Angie Dean on January 30, 2013
Here we go: Deutsch LA have been busy bees; producing VW’s Jamaican-themed opus for the Super Bowl on Sunday and also this one for Taco Bell showing a bunch of senior citizens partying at the popular eaterie. Deutsch recently muscled onto the Taco Bell roster alongside ‘lead’ agency DraftFCB (both agencies are owned by Interpublic). [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged deutsch la, draftfcb, gaspocalypse, hyundai canada, innocean, super bowl, taco bell, vw
By Stuart Smith on January 29, 2013
Roll up, roll up, for the most expensive ad in the world. Volkswagen is about to spend $10m on a single, minute-long airtime execution. Why so pricey? Well, it’s not production values that make it so – however meticulous the ad’s attention to detail – but the fact that it is airing during America’s premier [...]
Posted in Agencies, Analysis, Creative, Finance, Media, News | Tagged $10m, deutsch la, Kate Upton, Mercedes, super bowl, Tom Kuntz, volkswagen, vw, world's most expensive ad
By Stephen Foster on January 29, 2013
BBH London must have been quite chuffed when they got the gig to produce Axe’s first Super Bowl spot – and then they discovered it had to star a bloody astronaut. Axe owner Unilever has launched a space promotion for new brand Axe Apollo (actually we don’t know whether the space wheeze promotion or the [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged axe apollo, bbh london, space promotion, super bowl, tv ad, unilever
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