social media
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News
Uncommon stages election drive for Oxford’s ‘word of the year’
For the Cambridge Dictionary, the 2025 word of the year is “parasocial,” for Collins Dictionary it’s “vibe coding” and for…
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Advertisers
How sportsbooks are dominating ad spend in live sports
Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches,…
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News
Sprout Social: How brands can amplify social media’s TV fandoms
by Layla Revis, vice president of brand, content and social at Sprout Social Whether it’s an X thread debating Severance…
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News
Marketers are poles apart from consumers: new Kantar research
It’s almost impossible to move for influencers online – and even on TV reality shows like Strictly Come Dancing, where…
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Advertisers
Frank de Wit: why are social agencies now making commercials?
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking about…
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Advertisers
Tannenbaum leaves IPG’s That Lot for social agency Kairos
Social and influencer agency Kairos has hired Laura Tannenbaum from IPG’s That Lot as its new MD EMEA. At That…
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Ad Tech
Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
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Advertisers
Jade Raad of Little Dot Studios: how do brands navigate today’s digital market?
Social media has evolved. Consumers wield all the power. Nearly half of Gen Z is using TikTok and Instagram for…
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Ad Tech
Nielsen finally gets to grips with paid-for social media
Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now…
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