programmatic
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Ad Tech
Maxus picks Lloyd as first global head of programmatic
WPP media agency Maxus has appointed Richard Lloyd (left) as its first worldwide head of programmatic. Lloyd joined Maxus from…
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Ad Tech
Google challenges media agencies in programmatic TV ads
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad…
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Ad Tech
Kinetic launches new programmatic platform with Bitposter
There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic…
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Ad Tech
WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly…
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Ad Tech
Richard Robinson of Turn: why it’s time for creatives to become partners in programmatic advertising
More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report…
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Ad Tech
Simon Bailey of Axonix: how to reach commuters
Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting…
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