Paul Simons
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Paul Simons: let’s hear it for long-running campaigns
There is so much written about ad campaigns that have a short life, often changed when a new marketing chief…
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Paul Simons: agencies tell clients change is coming but are they prepared to change too?
Back in 1986 I was at Gold Greenlees Trott and one client at the time was ITV. The GGT head…
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Paul Simons: why does M&S food and clothing seem like two different retailers under one roof?
Marc Bolland (below) will have been at Marks & Spencer for six years when he exits later this year and…
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Paul Simons: why agency cultures only work if everyone starts from the same place
Last week MAA ran a story about M&C Saatchi and the challenges of grafting new limbs to a live body…
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Paul Simons: why agencies are in the shape they’re in – and my Agency of the Year nominee..
I’m finding the question of Agency of the Year more difficult as each year goes by. It was easier pre-internet…
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Paul Simons: Christmas ads – have most clients and agencies forgotten how to make great TV?
Last week saw the Christmas advertising onslaught start with the big guns showcasing their shiny new TV commercials. John Lewis…
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Paul Simons: three big new campaigns that lack a key ingredient – a convincing proposition
There seems to be an unwritten code in adland not to offer up public criticism on creative work. It is…
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Paul Simons: is adam&eve the most successful agency start-up of modern times?
Lloyds moving to adam&eveDDB is another client moving from Camden to Paddington; it may have taken a few years but…
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Paul Simons: why a client bridging loan instead of prompt payment is a recipe for financial disaster
There are several implications arising from the supposed intention of some clients to offer bridging loans to agencies instead of…
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