out of home
-
Advertisers
Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences
The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least…
Read More » -
Advertisers
Cadbury tries the people’s vote approach for new bar
Cadbury is crowd-sourcing its new chocolate bars once more, this time with a digital Out of Home campaign from Carat…
Read More » -
Advertisers
Ocean brings digital Out of Home network to Birmingham
Ocean Outdoor is rolling out a new network of digital 6-sheet poster screens in partnership with Birmingham City Council. The…
Read More » -
Advertisers
Alastair MacCallum takes top post at Kinetic UK
Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to…
Read More » -
Advertisers
Go-go Talon ups international expansion with US Out of Home media buy Grandesign
Talon, the UK’s biggest independent Out of Home agency, has bought the OOH business of Grandesign, the US’ second-largest independent…
Read More » -
Ad Tech
WPP’s KineticX partners with start-up Pluvo for posters that clean the air around them
This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of…
Read More » -
Advertisers
Talon Outdoor: Better Together – new research shows OOH digital boosts social media campaigns
New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to…
Read More » -
News
Global hits OOH big time with Exterion – but beware new competitors as posters become broadcast medium
Has Global, now one of the UK’s biggest media owners, overpaid for Exterion Media which handles the giant TfL London…
Read More » -
News
Global’s Exterion buy creates giant new UK media owner
And then there were two. UK radio giant Global says it has a binding deal to buy Exterion Media –…
Read More »