out of home
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Advertisers
UK motorway OOH operator Admedia rebrands to i media
Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i…
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Advertisers
Hendrick’s turns bus shelters into smell of summer
More sustainability (see Desert Island Ads): this time for Hendrick’s Gin on UK bus shelters adorned with cucumbers and roses…
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Advertisers
A new frontier for Out of Home? Adidas and Havas’ ‘water billboard’ in Dubai
The world of Out of Home clearly knows no bounds: Adidas has set up a “water billboard” on Kite beach…
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Advertisers
Adam&eveDDB bites into new Wall’s Out of Home campaign
Adam&eveDDB is committing more mayhem on the UK’s billboards for client Unilever; this time it’s taken a bite out a…
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Advertisers
Clear Channel and JC Decaux: quality trumps price and social responsibility in fight for consumer trust.
Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value…
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Ad Tech
Out of Home industry heavy hitters form global advisory company OOH Capital
A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and…
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Advertisers
Hennig answers One Minute Brief with winner for KitKat
One Minute Briefs describes itself as a ‘bank of creativity,” inviting its 28,000 followers to submit ads for brands and…
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Ad Tech
Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.…
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Advertisers
Kaplan is new global boss of Out of Home agency Kinetic
Keith Kaplan, currently an advisor to US-based Out of Home owner Outfront Media, is the new global CEO of WPP’s…
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