Browse: Home / Nicola Mendelsohn
By Stephen Foster on May 8, 2013
Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she’s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark Zuckerberg’s Facebook empire by being appointed as the social network’s new head of Europe, the [...]
Posted in Agencies, Clients, Media, News | Tagged b&q, Carolyn Everson, europe head, facebook, ipa president, karmarama, Mark Zuckerberg, Nicola Mendelsohn, Sheryl Sandberg
By Staff on January 17, 2013
The quarterly IPA Bellwether Report into marketing budgets (or expected marketing budgets) assembled by Markit is all jolly useful but it’s been a bit of a non-event over the past couple of years – up a bit now and then but mostly down, by just a percentage point or so. 2012 Q4′s net balance is [...]
Posted in Agencies, Analysis, Clients, Media, News, PR, Research | Tagged 2012, 2013, 2017, Chris Williamson, ipa bellwether survey, marketing budgets, markit, Nicola Mendelsohn, uk economy
By Stephen Foster on October 18, 2012
The latest IPA Bellwether survey published today reveals that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009. This was due to a tough trading environment hampering profitability and cash flow amid concerns over the overall economic outlook. As a consequence a tight [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged Chris Williamson, Danny Alexander, George Osborne, gloomsters, internet, ipa bellwether survey, markit, Nicola Mendelsohn, search, uk economy
By Staff on July 17, 2012
The UK’s agency trade body the IPA has chosen the first winners of its IPA/Metro Creative Pioneers Challenge, a bid to get more new entrants into the creative and digital media industries. There are 87 successful candidates. Of the successful candidates: · 20 per cent have been offered internships, comprising a three-month paid placement in [...]
Posted in Agencies, Creative, News | Tagged creative pioneers challenge, culture minister, Ed Vaizey, ipa, metro, Nicola Mendelsohn
By Staff on March 8, 2012
It’s finally begun to dawn on politicians and other policy makers that one of the things the UK is good at is creativity. More particularly that the so-called ‘creative industries’ earn the country buckets of money in exports. And there are signs of a bit more private sector support too: Google’s ‘Silicon Roundabout’ development near [...]
Posted in Agencies, Creative, Media, News, Politics | Tagged channnel 4, connected uk, convergence, creative industries, creative week, google, imaginox, ipa president, New York, Nicola Mendelsohn, paywizard, shoreditch, silicon roundabout, sky, westminster, wimpole street
By Stephen Foster on November 14, 2011
And when the opportunity arises you’ve got to make the best of it. Which both Nicola Mendelsohn, boss of Karmarama and president of UK agency trade body the IPA, and the sainted Sir John Hegarty (pictured) both did this morning on the BBC’s Today Programme. The opportunity arose because David Ogilvy’s seminal ‘Confessions of an [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Alan Waldie, charles saatchi, confessions of an advertising man, David Ogilvy, ipa, John Webster, Justin Webb, karmarama, Nicola Mendelsohn, ogilvy & mather, Paul Weiland, research, Sir John Hegarty, Sir Martin Sorrell, ten rulesm direct marketer, today programme, uk agency trade body, WPP
By Stephen Foster on September 29, 2011
The advertising business is obsessed by people under 30 and now the UK’s Institute of Practitioners in Advertising (IPA) has set up a ‘shadow’ council, or forum as it calls it, of thirty young adfolk under 30 to provide a different perspective to their elders and, maybe, betters on the full IPA council. The ad [...]
Posted in Agencies, News | Tagged 30, 40, beattie mcguinness bungay, Cathy Heng, council bosses, Dave Trott, institute of practitioners in advertising, ipa, ipa council, ipa shadow forum, Jade Trott, lean mean fighting machine, Nicola Mendelsohn, Richard Lloyd, shadow council, young adfolk
By Stephen Foster on July 3, 2011
Cannes isn’t the be-all and end-all of the creative world (much as it would like to be so) but the pathetic performance of UK creative agencies in 2011 is really quite staggering. From 275 entries in the film category (the most after the US) UK agencies managed to pick up just two silvers and eight [...]
Posted in Agencies, Clients, Creative, News | Tagged cadbury's gorilla, cannes, core craft skills, digital, fallon, film category, global clients, grand prix, ipa, marcoms companies, Nicola Mendelsohn, silicon valley, uk agencies
By Staff on June 16, 2011
The UK IPA Strategy Group and News International are launching the industry’s first iPad and iPhone app, Fast Strategy, for planners and strategists. The free app has been designed to provide planners and strategists with “practical and motivational tips to help them when they are staring at a blank page or are drowning in data.” [...]
Posted in Agencies, Clients, News | Tagged Clients, fast strategy app, ipa, ipa president.planners, iPad, iPhone, News International, Nicola Mendelsohn, strategists
Recent Comments