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Karmarama boss Nicola Mendelsohn joins Facebook as new head of Europe

Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she’s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark Zuckerberg’s Facebook empire by being appointed as the social network’s new head of Europe, the Middle East and Africa.

Mendelsohn has been strangely silent so on her appointment so far but marketing boss Everson says: “We have a wonderful story to tell but I don’t think we are doing the best job at landing our story. (Mendelsohn) brings outstanding leadership and passion for what Facebook can do to become an indispensable partner for our clients and agencies throughout the region.”

The name of the game at Facebook (now boasting over one billion users worldwide) is monetisation and ads are its chosen path. The company has recently made big inroads into mobile ads, despite industry sceptics, and it’s safe to assume that more use of video will be next. Mendelsohn, a leading member of the Jewish community in London and famously an advocate of a four-day working week for mums, will certainly ensure that the message gets across.

Her departure will be a blow to the Karmarama agency though which has recently shown signs of extending its appeal from smaller clients to bigger ones including B&Q.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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