Mercedes
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AllTogetherNow shows Vito versatility in Sport launch
The Mercedes-Benz Vito is an odd contraption, a van that doubles up as a taxi (on airport runs and the…
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Mercedes’ new fashion campaign flounders in latex
We’ve heard about Apple becoming a fashion brand but Mercedes? Anyway here’s its ‘fashion film autumn/winter 2016’ presenting us with…
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Jung von Matt’s new Mercedes campaign provides an object lesson for car advertisers
It’s not the easiest time to be a German carmaker but Mercedes presses confidently on, this time with a new…
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Mercedes will have to do better than this if it wants to crack the SUV market
Mercedes is going great guns at the moment (although China’s woes are a threat) but one area it hasn’t cracked…
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Top car brands shun Super Bowl – some of them anyway
Super Bowl ad fever is revving up (sorry) but not in the car market, it seems, with only a handful…
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Saatchi Tokyo signs Luca Grelli as new creative boss
Saatchi & Saatchi Fallon Tokyo has hired industry veteran Luca Grelli as executive creative director. Grelli (left) has been freelancing…
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Mercedes falls victim to internet ‘robot’ ad scam
Pretty well everything in the Mercedes-Benz garden is lovely at the moment with its new sexier-looking cars hoovering up sales…
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Is Mercedes finally getting adverts with AMV/BBDO?
What you want these days is an ad that gets people talking – and tweeting and all that stuff –…
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News
Maxus wins big with £135m L’Oreal but rues loss of Mercedes to new Publicis team
You win a few, you lose a few and there will be mixed feelings at WPP media agency Maxus this…
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