What you want these days is an ad that gets people talking – and tweeting and all that stuff – and this ad for Mercedes seems to be doing that, in the UK at least.
I have to confess I missed it when it came out but a bunch of hardened media types were telling me today how brilliant it was.
It doesn’t really do it for me (and I’m a Merc owner!) – maybe that’s the cliche music. But you have to agree that Mercedes – which has produced half-hearted and half-competent ad campaigns over the years – has been much better in the UK since it moved to AMV/BBDO.
Anyway, the lesson is clear: if you’ve got one of the best cars in the world get yourself a decent agency.