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Tag Archives: mcgarrybowen

Adobe pillories ditzy agencies in new Stock campaign

Adobe’s B2B marketing is streets ahead of everyone’s else’s – with a template from Goodby Silverstein in San Francisco – although that noisy ‘Mr Handsome’ thing that pops up on websites that are already irritating enough is super-irritating. Stock pictures ...

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Now MD Hurrell quits MullenLowe for Mcgarrybowen

The exodus at MullenLowe (an IPG merger of Boston-based Mullen and London-based Lowe) continues apace. Now MD Charlie Hurrell is leaving to join Dentsu’s Mcgarrybowen as London MD. A whole string of Lowe senior managers have left this year as ...

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US PC giants unveil $70m joint marketing drive

Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to show that these largely unloved devices are actually pretty good. There’s a new generation of Intel chips coming out alongside ...

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Mcgarrybowen marshals the troops for Honda’s HR-V

Honda is marshalling a fair bit of creative firepower – and media money presumably – to plug its range of new models. Wieden+Kennedy does the honours for Honda UK, Honda Europe uses Mcgarrybowen in London (agency rosters are agency rosters..) ...

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Mcgarrybowen loses its way on Honda’s ‘Endless Road’

Taking on Wieden+Kennedy London in the Honda stakes is something of a challenge but it’s one that Mcgarrybowen in London has risen to pretty well thus far in its work for Honda Europe. Here’s its latest effort for Honda’s CR-V ...

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Mcgarrybowen resigns $300m Sears – will owner Dentsu now buy a big creative agency?

Dentsu-owned Mcgarrybowen has resigned the whopper Sears account in the US, the latest shake-out in a protracted agency review by Sears Holdings which also owns supermarket Kmart and some other retail businesses. Mcgarrybowen has handled Sears since 2011. Sears, the ...

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$240m Pizza Hut dumps Mcgarrybowen for Deutsch LA

Mcgarrybowen has paid the price for disappointing Pizza Hut sales in the US by losing the $240m ad account to Deutsch LA after just ten months. Pizza Hut is owned by fast food giant Yum Brands which also owns KFC ...

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Sky Bets £17m ad account on Mcgarrybowen

Mcgarrybowen in the UK has made an important step forward by winning the Sky Bet account in a three-way pitch. Betting has ballooned into a huge advertising category in the UK thanks to bets on football via mobiles. Even BBH ...

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