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Adobe pillories ditzy agencies in new Stock campaign

Adobe’s B2B marketing is streets ahead of everyone’s else’s – with a template from Goodby Silverstein in San Francisco – although that noisy ‘Mr Handsome’ thing that pops up on websites that are already irritating enough is super-irritating.

Stock pictures are the last refuge of the scoundrel in many ways as they prevent people making real decisions and look like, well, stock pictures. But when everything’s made on a Mac they’re inescapable and Adobe has its own offering as part of its Creative Cloud.

This is a new one from Mcgarrybowen Amsterdam.

Are agencies really like this? There seems to be real venom behind the depiction of the lady strategist from New York.

MAA creative scale: 7

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