Honda is marshalling a fair bit of creative firepower – and media money presumably – to plug its range of new models. Wieden+Kennedy does the honours for Honda UK, Honda Europe uses Mcgarrybowen in London (agency rosters are agency rosters..) and here it is launching Honda’s new HR-V people carrier.
Logically enough, it shows lots of people getting in and out of the new auto.
It’s rather reminiscent of the Kim Jong-il style of Droga5’s latest epic for Under Armour – not saying it’s a copy, both films would have been in production at the same time.
Not sure about the hip hop music. MAA creative scale: 6.5.