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Under Armour sets out to rule US sports with new blockbuster from Droga 5

Droga5 has certainly been putting it to Puma ever since the German sports brand foolishly dispensed with its services.

Replacement client Under Armour is surging away – despite its inexplicable name – overtaking Adidas as the second biggest athletics brand in the UK. D5’s work must be causing some furrowed brows at Nike and Wieden+Kennedy HQs.

So here we have ‘Rule Yourself,’ a new film directed with epic elan by Dark Knight cinematographer Wally Pfister and featuring a returning Misty Copeland with a supporting cast of US sports stars.

It’s all a bit reminiscent of a Kim Jong-il rally but never mind. Maybe they should send the delightful Misty over there to help him see the light.

MAA creative scale: 8.

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