Browse: Home / mccann london
By Stephen Foster on February 27, 2013
What do you you say about (yet) another smartphone? Sony and McCann London have decided to tell us all about Sony too via a quick history of its products from tellys via the Walkman and PlayStation to the new Xperia Z smartphone. Which is quite a smart idea, if the audience (young folk in Asia [...]
Posted in Agencies, Clients, Creative, News | Tagged David Bowie, global tv campaign, mccann london, Playstation, Sony, sound and vision, Tarsem, walkman, xperia z smartphone
By Angie Dean on December 12, 2012
Turkeys don’t vote for Christmas do they? And they gobble a lot. These are the two seminal jokes in this McCann London film for Paxo, stuffing in a packet for those of us who are going to make something wonderful and, in the end, can’t be bothered. Well it’s quite funny. Will it sell more [...]
Posted in News | Tagged christmas, gobble, mccann london, paxo, stuffing, turkeys
By Stephen Foster on September 5, 2012
The Independent’s i budget-priced 20p UK newspaper is both good (voted newspaper of the year by its peers) and, it seems, commercially successful. Well it’s still here. It’s edited by former Campaign and Ad Age editor Stefano Hatfield (left), previously of News Corporation’s thelondonpaper which lost out in the London freesheet wars to a cheap [...]
Posted in Agencies, Clients, Media, News | Tagged Ad Age, Alexander Lebedev, campaign, i, Linus Karlsson, mccann london, Stefano Hatfield, the indepepndent, the london paper
By Staff on April 23, 2012
McCann London has just produced its latest ‘Moody Britain’ survey (the last was in 2010) and it reveals a rather surprising degree of stoicism among Brits who are still being battered by economic headwinds although we’re still not very keen on over-paid executives, benefit cheats, Americans and politicians. Asked “what’s making you angry about Britain [...]
Posted in Agencies, Media, News, Politics, Research | Tagged america, Australia, BBC, benefit cheats, coalition government, fat cats, financial crisis, immigration, mccann london, moddy vritain, nhs, Nikki Crumpton, royal family, survey, targeted anger, turning point, voters
By Staff on January 20, 2012
This is all clever stuff from McCann London for the AA’s Home Emergency Response service, a spoof (and quite scary for a while) horror film graphically describing the depredations of the British winter’s ‘Jack Frost.’ It’s tempting to see it as a sign of new London chairman Linus Karlsson’s creative influence, including (as it did) [...]
Posted in Agencies, Clients, Creative, News | Tagged aa home eergency response, british winter, jack frost, Linus Karlsson, Matt Crabtree, mccann london, Michael Cutbill, shelter charity, Si Hepton, spoof horror ad
By Stephen Foster on July 21, 2011
I don’t suppose former Mother US co-founder Linus Karlsson thought that reviving McCann Erickson in London and New York was going to be easy but he’s just received rude confirmation – Mother, the agency he left last year, has won handset giant HTC’s £35m European account from five-month incumbent McCann London. HTC was always going [...]
Posted in Agencies, Clients, Creative, News | Tagged account review, apple, htc, ikea, James Atkins, Linus Karlsson, mccann london, mccann-erickson, mother, Nick Brien, Phil Robertson, stella
Recent Comments