Flight search and travel deals website Cheapflights, has appointed McCann London as “lead content agency” to accelerate its international growth.
McCann has already worked with Cheapflights’ sister brand momondo (both part of Momondo Group) on a series of interactive campaigns including ‘ClickTwo Travel’ and ‘Friend Compass.’ McCann’s first task is Canada where a new campaign breaks now and runs through to the end of November 2016.
Cheapflights global marketing director Samantha Otter says: “McCann has proven its value as a brand-building partner for momondo, and has impressed us with its understanding of what it will take to achieve cut-through in one of our key markets. We’re looking forward to seeing how their creative, insight-driven approach works alongside our existing agency network and accelerating global marketing efforts, to embed the Cheapflights brand promise of ‘smart search, made simple’ in Canada and beyond.” Cheapflights’ global brand and offline agency is Forever Beta.
McCann London CCO Laurence Thomson says: “The world of travel is changing fast, creating a great opportunity for Cheapflights to turn its technology investment into market leadership. Our role is to ensure Cheapflights’ brand rises above the clutter with creative that engages the audience and builds a base of affinity and loyalty.”