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Homepride’s Fred the Flour Grader rises from the grave

Homepride has exhumed ‘Fred the Flourgrader’ to mark the old boy’s 50th anniversary, courtesy of McCann London.

My friend George Parker has some interesting observations about Fred and his brief involvement in Fred’s career at agency Geers Gross, which invented him and countless other animations.

When I joined Campaign (not quite 50 years ago I hasten to add, don’t think it was around then) I naively thought it was a media magazine (research has never been my strong point, as you’ve probably gathered). And, on the first front page (I wasn’t allowed anywhere near that, naturally) there was this company Geers Gross hogging the splash. Who I’d never heard of.

Should have headed for the hills pronto – but didn’t.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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