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Publicis buys into Israeli ad tech company Matomy

Publicis buys into Israeli ad tech company Matomy

Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to locate and keep online customers. PG has the option to buy another 4.9 per cent. Tel Aviv-based Matomy listed its ...

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Is WPP’s Sorrell backtracking on drive to digital?

Is WPP’s Sorrell backtracking on drive to digital?

WPP’s Sir Martin Sorrell (left) may have headed to Greece for his hols but he’s still supplying the world’s media with his opinions. In an interview with Aussie site Mumbrella he suggests that Omnicom had emerged the stronger over Publicis ...

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Publicis buys sustainability outfit Salterbaxter

Publicis buys sustainability outfit Salterbaxter

Maurice Levy’s Publicis Groupe has bought sustainability consultancy Salterbaxter, which employs 70 people and works for a number of global clients including Adidas, BP (plenty of work there then), Lego and Thomson Reuters. It will be rolled into PG’s MSL ...

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Is number two Naouri on his way out at Publicis Groupe?

Is number two Naouri on his way out at Publicis Groupe?

We wrote earlier that the failure of the Omnicom/Publicis Groupe merger might result in the accelerated passage of some Omnicom types as the oldies – Omnicom’s John Wren and, on the other side, Publicis Groupe’s Maurice Levy – had rather ...

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