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Tag Archives: Maurice Levy

Publicis Q1 numbers keep the wolf from the door but questions remain over Levy’s “transformation”

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Is Publicis Groupe clinging on to its position as the third biggest marcoms company behind WPP and Omnicom – supported mainly by the extra revenue from its $3.7bn acquisition of digital consultancy Sapient – or ahead of expectations in its ...

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Levy or Sorrell: who’s right about sexism in adland?

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The furore about sexism in the ad industry held centre stage at last week’s 4A’s conference in the US (probably to the relief of media agency agency execs who feared it would be all about rebates) and first intop the ...

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P&G moves $2.6bn North America media to Omnicom

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It would be surprising if Publicis Groupe boss Maurice Levy didn’t know that most of the company’s North American Procter & Gamble media business was lost when he announced the reorganisation into four ‘hubs’ last week, including Publicis Media headed ...

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What does WPP’s Sorrell think of the Publicis revamp?

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While the ad world ponders Maurice Levy’s dramatic reorganisation at Publicis Groupe – removing so-called ‘silos’ by creating four new ones, for communications, media, digital and healthcare – there’s a been a notable ‘dog that didn’t bark.’ It is, of ...

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Agency networks sidelined as Publicis reorganises itself into client-centric ‘hubs’

Agency networks sidelined as Publicis reorganises itself into client-centric ‘hubs’

Publicis Groupe CEO Maurice Levy is taking one of the biggest gambles of his long career by ‘transforming’ (his word) the sprawling French marcoms giant into four ‘solution hubs,’ based around ‘chief client officers.’ Publicis Communications, headed by Arthur Sadoun, ...

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