• Home
  • About us
  • Columnists
  • Archives
  • Contact
More About Advertising
The alternative voice of advertising, marketing and media
Cocoa Boutique Ltd
  • Agencies
  • Analysis
  • Clients
  • Creative
  • Finance
  • Media
  • News
  • Politics
  • PR
  • Research
  • Subscribe
Browse: Home / Maurice Levy

Maurice Levy

WPP's Sorrell places his bets on new media - and it's Google's YouTube not Facebook or Twitter

WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter

By Stuart Smith on April 29, 2013

The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but they disappointed in the United States. Which is just about the only part of the [...]

Posted in Agencies, Analysis, Clients, Finance, Media, News | Tagged facebook, google, Maurice Levy, publicis groupe, Sir Martin Sorrell, starcom mediavest, twitter, WPP, Youtube | Leave a response

Levy lays out tantalising glimpse of Publicis future

Levy lays out tantalising glimpse of Publicis future

By Stephen Foster on April 24, 2013

What are we to make of Maurice Levy’s musings about his and Publicis Groupe’s future? Levy hosted a confab in London (significant in itself as PG is really an Anglo-Saxon company these days) at which he promised two things. The first was that he would have stepped down by 2018 (by which time he will [...]

Posted in Agencies, Analysis, Clients, Finance, Media, News | Tagged ad exchanges, akqa, digital, emerging markets, Jean-Yves Naouri, lbi, london confab, Maurice Levy, Sir Martin Sorrell, WPP | Leave a response

Omnicom has the same Europe blues as Publicis Groupe - only rather more of them

Omnicom has the same Europe blues as Publicis Groupe – only rather more of them

By Stephen Foster on April 19, 2013

Investors prefer companies to be boring when it comes to announcing quarterly results and the marcoms gang looks unlikely to disappoint them. Omnicom has followed Publicis Groupe in announcing more or less ‘as you were’ figures for the first quarter of 2013; as you were in the sense of little or no overall growth compared [...]

Posted in Agencies, Analysis, Finance, News, Research | Tagged akqa, digital, europe, John Wren, kantar, lbi, market research, Maurice Levy, omnicom, publicis groupe, Q1 2013, results, Sir Martin Sorrell, WPP

Why the future looks good for old admen - if you don't get turned out to grass aged 50

Why the future looks good for old admen – if you don’t get turned out to grass aged 50

By Stuart Smith on April 16, 2013

Whoever said advertising was a young person’s business? The conventional wisdom is that at 40, most ad executives would be advised to investigate a second career. And at 50, they’ll be positively clapped out and have “post-economic” freedom foisted upon them whether they like it or not. Superficially, membership statistics for the Institute of Practitioners [...]

Posted in Agencies, Finance, News | Tagged age, Bob Willott, david jones, havas, holding companies, Interpublic, ipa, John Wren, Maurice Levy, Michael Roth, Sir Martin Sorrell, WPP

What's going on at Publicis Groupe's DigitasLBi?

What’s going on at Publicis Groupe’s DigitasLBi?

By Stephen Foster on March 20, 2013

Last year Publicis Groupe bought international digital agency LBi for $540m and, once the dust had settled, decided to merge it with Digitas, the Boston-based digital operation it bought in 2006 for a rather more eye-watering $1.3bn. Which made you think: why does it need LBi and Digitas if the two agencies do more or [...]

Posted in Agencies, Clients, Finance, News | Tagged Colin Kinsella, digital agencies, digitaslbi, Interpublic, Maurice Levy, publicis groupe, Tony Weisman

Michael Roth's Interpublic finds itself back on the takeover menu - the a la carte version

Michael Roth’s Interpublic finds itself back on the takeover menu – the a la carte version

By Stephen Foster on March 12, 2013

Then there were three? There are four big marcoms holding companies (if you exclude Dentsu which is still 90 per cent Japan as it waits for clearance from China to buy Aegis): WPP, Omnicom, Publicis Groupe and interpublic (IPG). Late last year all the chatter was that Publicis Groupe had made an informal approach for [...]

Posted in Agencies, Finance, News | Tagged Interpublic, IPG, Jim Edwards, Maurice Levy, Michael Roth, omnicom, publicis groupe, takeover, WPP

Publicis Groupe merges Digitas with LBi to create global digital super-agency

Publicis Groupe merges Digitas with LBi to create global digital super-agency

By Stephen Foster on February 5, 2013

Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest outside America) with Digitas which is massive in the States. LBi’s Luke Taylor will be [...]

Posted in Agencies, Finance, News | Tagged Bob Lord, digitas, kitcatt nohr digitas, lbi, Luke Taylor, Marc Nohr, Maurice Levy, publicis groupe, razorfish, rosetta, Stephen Beringer

Publicis Groupe/BBH deal starts to unravel as key agency Neogama loses two biggest accounts

Publicis Groupe/BBH deal starts to unravel as key agency Neogama loses two biggest accounts

By Stuart Smith on January 30, 2013

Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy bought out the 51 per cent of BBH PG did not already own. A useful [...]

Posted in Agencies, Clients, Finance | Tagged Alexandre Gama, bbh, bradesco, brazil, deal, Interpublic, Jean-Yves Naouri, Maurice Levy, mccann, neogama, omo, procter & gamble, publicis groupe, unilever

BBH starts to spend Publicis Groupe dividend with purchase of Swedish mobile outfit Monterosa

BBH starts to spend Publicis Groupe dividend with purchase of Swedish mobile outfit Monterosa

By Stephen Foster on December 19, 2012

One of the intriguing issues of the next couple of years will be BBH’s fortunes under full Publicis Groupe ownership and one advantage should be the ability to expand its offer internationally. So new rich godfather Maurice Levy has provided the agency with a nice Christmas present in the form of Swedish mobile agency Monterosa, [...]

Posted in Agencies, Creative, Finance, Media, News | Tagged bbh, Gwyn Jones, johann Heminger, Maurice Levy, mobile advertising, monterosa, sweden

Bon Noel from Publicis Groupe's Maurice Levy

Bon Noel from Publicis Groupe’s Maurice Levy

By Staff on December 11, 2012

Here’s Maurice Levy’s Christmas card from Publicis Groupe. It’s been an interesting year for PG; a good financial performance by peer group standards, the acquisition of LBi and a neat and advantageous exit from its partnership with Dentsu. But is there something lacking? Flagship agency Publicis Worldwide still doesn’t stand for much apart from lots [...]

Posted in Agencies, Finance, PR | Tagged christmas card, Interpublic, Maurice Levy, publicis groupe

Next »

Top Stories Straight to your inbox!

Join the Conversation!

follow More About Advertising Like More About Advertising

Popular Posts

  • Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • ‘Two iPhones walk into a bar…I forget the rest’ – Apple’s Siri turns joker for John Malkovitch
  • Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • HSBC and JWT tweak Aussie tail in new British Lions rugby tour ad
  • WPP chuffed with Omnicom travails, BBH puts its hopes in Lafferty and BBC’s Today goes girl hunting
  • Marketing Week publisher Centaur faces exit from print as revenue plummets

Recent Comments

  • Martin Smith on Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • Martin Smith on Marketing Week publisher Centaur faces exit from print as revenue plummets
  • George Parker on Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • Mike Cornwell on Why are advertising’s fat cats all blokes?
  • Mark Andrews on Hello People’s Dave Dye picks his Desert Island Ads

Claro Print

Categories

  • Agencies (RSS)
  • Analysis (RSS)
  • Clients (RSS)
  • Creative (RSS)
  • Finance (RSS)
  • Media (RSS)
  • News (RSS)
  • Politics (RSS)
  • PR (RSS)
  • Research (RSS)

Meta

  • Log in
  • Entries RSS
  • Comments RSS

Tags

advertising apple bartle bogle hegarty bbh coca-cola David Cameron facebook google Interpublic Maurice Levy news corporation omnicom procter & gamble publicis groupe Rupert Murdoch saatchi & saatchi Sir Martin Sorrell Tesco wieden+kennedy WPP

About us

At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.
Please contact us with your news, views and comments.

Copyright © 2013 More About Advertising.
With help of Momentum Website Design.