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Sapient rides to the rescue of Publicis Groupe

Sapient rides to the rescue of Publicis Groupe

Big deals can make or break even the biggest companies and Publicis Groupe boss Maurice Levy seems to have struck gold with his $3.7bn acquisition of Sapient earlier this year. While the French-owned marcoms giant has just posted disappointing organic ...

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Apres moi c’est une equipe says Publicis’ Levy

Apres moi c’est une equipe says Publicis’ Levy

The odd nugget has emerged from Advertising Week Europe (did anyone learn anything of note from a be-purpled Robin Wight talking to Katie Price about branding?), in this case from the ever-reliable Maurice Levy. The 73-year old Publicis Groupe boss ...

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Ad Week Europe serves up an al fresco menu of speakers

Ad Week Europe serves up an al fresco menu of speakers

Advertising Week Europe, to be held in London from March 23-27, has added an extra day. Why? So it can host the ‘inaugural’ Adland Cycling Championship at the Queen Elizabeth Olympic Park (Olympic Velodrome) sponsored by Immediate Media. Should be ...

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What’s next for Publicis as it seals Sapient deal?

What’s next for Publicis as it seals Sapient deal?

Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after finally persuading the US authorities that French ownership of the company – which works on US defence business – poses ...

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2014 – the year global adland’s dogs didn’t bark

2014 – the year global adland’s dogs didn’t bark

‘The Curious Incident Of the Dog In the Night-Time’ is a highly successful novel and a play by Mark Haddon, dealing, among other things, with Asperger’s Syndrome and autism. But the expression comes from a Sherlock Holmes story, ‘Silver Blaze,’ ...

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Maurice Levy looks back on his ‘annus horribilis”

It’s been, in his own words, an “annus horribilis” for Maurice Levy and Publicis Groupe in 2014 – the collapse of the merger with Omnicom, poor trading and a sceptical market reaction to his latest wheeze, paying $3.7bn for digital ...

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