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By Stephen Foster on April 24, 2013
What are we to make of Maurice Levy’s musings about his and Publicis Groupe’s future? Levy hosted a confab in London (significant in itself as PG is really an Anglo-Saxon company these days) at which he promised two things. The first was that he would have stepped down by 2018 (by which time he will [...]
Posted in Agencies, Analysis, Clients, Finance, Media, News | Tagged ad exchanges, akqa, digital, emerging markets, Jean-Yves Naouri, lbi, london confab, Maurice Levy, Sir Martin Sorrell, WPP
By Stephen Foster on April 19, 2013
Investors prefer companies to be boring when it comes to announcing quarterly results and the marcoms gang looks unlikely to disappoint them. Omnicom has followed Publicis Groupe in announcing more or less ‘as you were’ figures for the first quarter of 2013; as you were in the sense of little or no overall growth compared [...]
Posted in Agencies, Analysis, Finance, News, Research | Tagged akqa, digital, europe, John Wren, kantar, lbi, market research, Maurice Levy, omnicom, publicis groupe, Q1 2013, results, Sir Martin Sorrell, WPP
By Stuart Smith on April 16, 2013
Whoever said advertising was a young person’s business? The conventional wisdom is that at 40, most ad executives would be advised to investigate a second career. And at 50, they’ll be positively clapped out and have “post-economic” freedom foisted upon them whether they like it or not. Superficially, membership statistics for the Institute of Practitioners [...]
Posted in Agencies, Finance, News | Tagged age, Bob Willott, david jones, havas, holding companies, Interpublic, ipa, John Wren, Maurice Levy, Michael Roth, Sir Martin Sorrell, WPP
By Stephen Foster on March 20, 2013
Last year Publicis Groupe bought international digital agency LBi for $540m and, once the dust had settled, decided to merge it with Digitas, the Boston-based digital operation it bought in 2006 for a rather more eye-watering $1.3bn. Which made you think: why does it need LBi and Digitas if the two agencies do more or [...]
Posted in Agencies, Clients, Finance, News | Tagged Colin Kinsella, digital agencies, digitaslbi, Interpublic, Maurice Levy, publicis groupe, Tony Weisman
By Stephen Foster on March 12, 2013
Then there were three? There are four big marcoms holding companies (if you exclude Dentsu which is still 90 per cent Japan as it waits for clearance from China to buy Aegis): WPP, Omnicom, Publicis Groupe and interpublic (IPG). Late last year all the chatter was that Publicis Groupe had made an informal approach for [...]
Posted in Agencies, Finance, News | Tagged Interpublic, IPG, Jim Edwards, Maurice Levy, Michael Roth, omnicom, publicis groupe, takeover, WPP
By Stephen Foster on February 5, 2013
Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest outside America) with Digitas which is massive in the States. LBi’s Luke Taylor will be [...]
Posted in Agencies, Finance, News | Tagged Bob Lord, digitas, kitcatt nohr digitas, lbi, Luke Taylor, Marc Nohr, Maurice Levy, publicis groupe, razorfish, rosetta, Stephen Beringer
By Stuart Smith on January 30, 2013
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy bought out the 51 per cent of BBH PG did not already own. A useful [...]
Posted in Agencies, Clients, Finance | Tagged Alexandre Gama, bbh, bradesco, brazil, deal, Interpublic, Jean-Yves Naouri, Maurice Levy, mccann, neogama, omo, procter & gamble, publicis groupe, unilever
By Stephen Foster on December 19, 2012
One of the intriguing issues of the next couple of years will be BBH’s fortunes under full Publicis Groupe ownership and one advantage should be the ability to expand its offer internationally. So new rich godfather Maurice Levy has provided the agency with a nice Christmas present in the form of Swedish mobile agency Monterosa, [...]
Posted in Agencies, Creative, Finance, Media, News | Tagged bbh, Gwyn Jones, johann Heminger, Maurice Levy, mobile advertising, monterosa, sweden
By Staff on December 11, 2012
Here’s Maurice Levy’s Christmas card from Publicis Groupe. It’s been an interesting year for PG; a good financial performance by peer group standards, the acquisition of LBi and a neat and advantageous exit from its partnership with Dentsu. But is there something lacking? Flagship agency Publicis Worldwide still doesn’t stand for much apart from lots [...]
Posted in Agencies, Finance, PR | Tagged christmas card, Interpublic, Maurice Levy, publicis groupe
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