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2014 – the year global adland’s dogs didn’t bark

2014 – the year global adland’s dogs didn’t bark

‘The Curious Incident Of the Dog In the Night-Time’ is a highly successful novel and a play by Mark Haddon, dealing, among other things, with Asperger’s Syndrome and autism. But the expression comes from a Sherlock Holmes story, ‘Silver Blaze,’ ...

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Maurice Levy looks back on his ‘annus horribilis”

It’s been, in his own words, an “annus horribilis” for Maurice Levy and Publicis Groupe in 2014 – the collapse of the merger with Omnicom, poor trading and a sceptical market reaction to his latest wheeze, paying $3.7bn for digital ...

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Who’d want to be Cadillac’s creative agency?

Who’d want to be Cadillac’s creative agency?

General Motors wants to make Cadillac a big global luxury car brand so it’s dumping Lowe Campbell-Ewald (and its 500 employees in Detroit) and moving to Publicis Worldwide. Because Publicis is good at luxury brands it seems, although packaging Cadillac ...

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Is India the key to Publicis’ $3.7bn Sapient deal?

Is India the key to Publicis’ $3.7bn Sapient deal?

Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...

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Publicis buys into Israeli ad tech company Matomy

Publicis buys into Israeli ad tech company Matomy

Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to locate and keep online customers. PG has the option to buy another 4.9 per cent. Tel Aviv-based Matomy listed its ...

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