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Who’d want to be Cadillac’s creative agency?

Who’d want to be Cadillac’s creative agency?

General Motors wants to make Cadillac a big global luxury car brand so it’s dumping Lowe Campbell-Ewald (and its 500 employees in Detroit) and moving to Publicis Worldwide. Because Publicis is good at luxury brands it seems, although packaging Cadillac ...

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Publicis buys into Israeli ad tech company Matomy

Publicis buys into Israeli ad tech company Matomy

Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to locate and keep online customers. PG has the option to buy another 4.9 per cent. Tel Aviv-based Matomy listed its ...

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