By Staff on November 29, 2012
BETC Paris is one of the hottest (as well as the biggest) agencies in France and owner Havas seems determined to make it a world brand. BETC’s new London outpost, headed by CEO Matthew Charlton and ECD Neil Dawson has a key role to play in the process and the agency has just hired four [...]
Posted in Agencies, Clients, Creative, News | Tagged betc, cow & gate, jonathan Davis, London, Matthew Charlton, Neil Dawson, paris, samsung, seductive motion
By Stephen Foster on January 12, 2012
Do they still call Ken Livingstone Red Ken? Well London mayor Boris johnson probably does. And Tory Boris, who faces re-election this summer, is coming under fire from his opponent, former mayor Labour’s Ken Livingstone, who has recruited newly-formed BETC London to produce this ad, accusing Boris of picking Londoner’s pockets by putting up tube [...]
Posted in Agencies, Clients, News, Politics | Tagged betc london, Boris Johnson, David Cameron, david jones, election, havas, Ken Livingstone, london mayor, Matthew Charlton, Mitt Romney, Newt Gingrich, pickpocket ad, republican nomination race, tube fares
By Angie Dean on May 20, 2011
New Havas CEO David Jones is clearly aware that the network is rather short of global brands (Euro RSCG and Arnold in creative, Media Planning Group in media) so he has decided to launch French network agency BETC as a global ‘micro-network.’ First stop is London with the launch of BETC, headed by CEO Matthew [...]
Posted in Agencies, Clients, News | Tagged arnold, bect, david jones, ddb, Euro RSCG, evian, havas, Matthew Charlton, Mercedes Erra, modernista, Neil Dawson, peugeot, philips, Remi Babinet, tbwa, Vincent Bollore
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