Matthew Charlton to Brothers and Sisters, Dave Dye joins Mother as head of art
And celebrated art director Dave Dye, latterly at short-lived start-up Hello People with Hugh Baillie and Rachel Hatton, has joined Mother in the new position of head of art.
Brothers and Sisters’ biggest account is Sky for whom it creates the station’s much-praised Sky Sports idents and promotions. It won Sky business quite early in its short life but hasn’t really kicked on from there – a problem common to a lot of newish London start-up, as my colleague Paul Simons described recently.
Charlton and Dawson seemed to be doing pretty well at BETC, with Diet Coke and Bacardi business among other accounts, but either they fell out, disappointed the French owners or, possibly, both.
Prior to BETC Charlton held senior posts at digital agency Modernista (also a bit of a roller-coaster) and TBWA London. Interestingly, he thinks the challenge facing start-ups has increased recently with BBH’s successful repitch for the British Airways business and the award of lots of other bits of BA including direct marketing and CRM.
He told Campaign: “Most clients will now expect agencies to do everything for them. Looking for opportunities for joint ventures will be high on the agenda.”
Head of art is a tricky role to play: you need to be a hands-on creative editor without aggravating the often delicate egos of the top creative teams. The affable Dye should be able to make a go of it, if anyone can.