My spies tell me that, rather than BETC London CEO Matthew Charlton and ECD Neil Dawson walking out a deux from the Havas-owned agency, Charlton and Dawson had, in fact, fallen out big-time.
Well, how bizarre is that?
BETC London, supposedly the first stage in BETC Paris’s ambition to become a credible worldwide network, has produced a spectacular performance since it started barely a couple of years ago. It has produced award-wining work for Cow & Gate, taken over the Diet Coke brief in the UK and won Bacardi worldwide. All with about 30 people.
What’s not to like? But this is adverts, after all.