leo burnett
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Snickers Bites or Grand CLIO winner Always – which creative team did the best job?
This is good advertising, from BBDO New York for Snickers Bites. A not very interesting line extension brought to life…
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McDonald’s turns 40 in the UK with more of the same
The top McDonald’s honchos in the US are currently agonising about the brand – not before time – and the…
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Leo Burnett wins McDonald’s rebrand task
Ad Age reports that Leo Burnett has won the task to refresh/rebrand McDonald’s (take your pick) promised recently by CEO…
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News
P&G’s Always tackles women, running and boobs
It’s amazing isn’t – close on 3000 years of supposed civilisation and we still (male-dominated society) can’t get to grips…
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Leo Burnett’s Mark Tutssel: the trends and the ads that will be this year’s big winners at Cannes.
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International…
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McDonald’s is last resort in new Leo Burnett ad
Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up…
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News
Weight Watchers departs McCann, Gallie quits Fallon UK, Burnett photo competition for breast cancer charity
***More not-so-good news for McCann in the US as it’s losing Weight Watchers, worth $150m, to Wieden+Kennedy. McCann New York…
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Leo Burnett puts on down to earth style for McCafe
I always enjoy a new McDonald’s ad from Leo Burnett in London (rather more than visiting a McD it must…
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Leo Burnett London redefines cute for Freeview
If I was thinking of blowing a few million to advertise in next year’s Super Bowl I’d be giving Leo…
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