leo burnett
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What’s in a name? Leo Burnett UK rebrands to Leo
Creative agency names have diverted us over the years: when they really were names over the door. London at one…
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B&Q campaign shows why there’s a spring in Leo Burnett’s step
Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it seems) is in danger of becoming…
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McDonald’s UK departs the golden arches for ‘Only at McDonald’s’
Guess you’ve really made it as a brand when you can dispense with the logo – even the famous golden…
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Can Kellogg’s’ Cornelius rival KFC’s swagger?
Those damned chickens are everywhere it seems: KFC’s contemporary reincarnation by Mother (not a Colonel in sight) has won won…
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Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost
It’s that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which…
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B&Q drops Uncommon for Leo Burnett
Another big UK creative account switch this week following Direct Line’s abandoning of Saatchi & Saatchi and House 337. B&Q…
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More means less for Morrisons as it enters loyalty card imbroglio
The hell that is modern supermarket shopping in the UK is fuelled by two factors: automation-crazy management determined to get…
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McDonald’s breaks most marketing rules on ground of its own making
Leo Burnett’s advertising for McDonald’s has become such an institution that it doesn’t need to show food any more or…
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Leo Burnett debuts for Vodafone with ‘nation’s network’ – not another one?
Vodafone has a new creative agency in Leo Burnett and a new brand platform (don’t we all darling?), “the nation’s…
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