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By Staff on December 20, 2012
One of the more uncomfortable agency places to be this Christmas is Commonwealth, the new Detroit-based agency set up to handle Chevrolet by former General Motors global CMO Joel Ewanick, Ewanick departed in July, ostensibly over a bungled shirt sponsorship deal with Manchester United. But Commonwealth, a joint venture between Omnicom’s Goodby Silverstein and Interpublic’s [...]
Posted in Agencies, Clients, Creative, News | Tagged commonwealth, general motors, Joel Ewanick, leo burnett, silverado, trucks
By Stephen Foster on November 16, 2012
Consumer goods giant Procter & Gamble is cutting nearly 6,000 non-manufacturing jobs with ‘overlapping’ marketers set to take more than their fair share (if fair is what it is). So far roughly 1,000 marketers have been shown the door. And the company plans to batten down on agency costs too by running the same campaign [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged agency fees, ddb, job cuts, leo burnett, Marc Pritchard, McDonalds, procter & gamble, publicis groupe, saatchi & saatchi, wieden+kennedy
By Stephen Foster on November 16, 2012
The mighty McDonald’s, which seemed to have ridden out the recession as rivals Burger King and Pizza Hut struggled, has a nasty case of indigestion, posting its first monthly sales decline in nine years. First one to fall on her sword is the US business head Jan Fields, a 35-year company veteran, who is being [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged ddb, heye & partner, i'm lovin' it, Jan Field, Jeff Stratton, leo burnett, McDonalds, sales dip
By Stephen Foster on November 2, 2012
We shouldn’t make too much of a Christmas ad but, when it’s a new agency producing a new line, then it does mean rather more. Earlier this year the Co-operative Society, a hangover from the 19th century when people up north banded together to provide services (a good thing), switched from TBWA Manchester (its heartland) [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam&eve/ddb, co-operative society, funeral services, here for you for life, ipa effectiveness award, John Lewis, leo burnett
By Staff on October 15, 2012
Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King (the co-founder of account planning with Pollitt) had wanted him to become a planner. John Webster encouraged him to become a writer but after a number of years Giles moved to French [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged amv, bmp, cadbury's gorilla, David Abbott, desert island ads, Giles Keeble, honda, leo burnett, Sony, union carbide
By Angie Dean on October 15, 2012
The Foundry is Leo Burnett London’s agency-within-an-agency that employs the company’s bright young sparks on real clients – including P&G (gulp). But it seems to work and, so far, none of its clients seem to have departed. Is it possible that they prefer working with the young shavers rather than more experienced hands? Anyway it’s [...]
Posted in Agencies, News, PR | Tagged leo burnett, P&G, recruitment, the foundry
By Staff on September 19, 2012
Less than two years after taking a cautious away from its Chicago heartland by opening an office in New York, Leo Burnett is opening another US office in Los Angeles to handle Samsung. LBLA will be led by creative Shannon McGlothin (left) who joins from Deutsch LA and he’s already hired creatives Adam Kennedy and [...]
Posted in Agencies, Clients, Creative, News | Tagged deutsch la, lbla, leo burnett, los angeles, Mark Tuttsel, samsung, Shannon McGlothin
By Stuart Smith on August 28, 2012
Remember when Sir Richard Branson stole the national flag for his own airline after British Airways said it didn’t want it any more? Well, there’s a similar golden opportunity beckoning for any cheeky entrepreneur working in the car hire sector. After 50 years, Avis has decided to discard one of the most famous taglines in [...]
Posted in Agencies, Clients, Creative, News | Tagged avis, Bill Bernbach, ddb, Jeannine Haas, leo burnett, Paula Green, Robert Townsend, we try harder
By Staff on August 22, 2012
Here’s a new spin on Girl Power. A girl hurtles to earth like a missile – heading straight for a primitive African township. Impact! But it’s a positive impact. Where she has crash-landed, houses, schools and hospitals spring up. The tagline for this 60-second TV and cinema ad? “Because I’m a girl”. Not a subtle [...]
Posted in Agencies, Clients, Creative, Media, Politics | Tagged 'Mass Construction', cnn, International Day of the Girl, leo burnett, Plan
By Stephen Foster on August 10, 2012
In adland’s Olympics Wieden+Kennedy is way out in front so far in 2012, confirming once and for all that it can handle more than hip brands like Nike and Heineken (whose hipness is largely a W+K creation), with a growing influence at Procter & Gamble and its successful crusade to revive the fortunes of Chrysler [...]
Posted in Agencies, Clients, Creative, News | Tagged adland olympics, coke zero, droga5, Jonathan Mildenhall, Kraft, leo burnett, mother london, ogilvy paris, Qantas, Tesco, wieden+kennedy
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