Laurence Green
-
Advertisers
Laurence Green: Now anyone can win at Cannes…
So the Lions have been handed out and the global creative circus has packed up its tent, the cork firmly…
Read More » -
Advertisers
Laurence Green: the advertising weather changes…
The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony,…
Read More » -
Advertisers
Laurence Green: brand purpose – Scotland 0 Sweden 3
“There is only one thing in life worse than being talked about, and that is not being talked about.” Hmmm.…
Read More » -
Advertisers
Laurence Green: why the business of advertising is also the business of ideas
It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if…
Read More » -
Advertisers
Laurence Green: time to write a new creative roadmap?
This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s…
Read More » -
Advertisers
MullenLowe’s Laurence Green: real time notes from last night’s IPA Effectiveness Awards
5.20pm. Ten minutes ‘til showtime and I’m nervous. I always am at these IPA Awards, even when I don’t have…
Read More » -
Advertisers
Laurence Green of MullenLowe: why great advertising books matter more than ever today
“The more that you read, the more things you will know. The more that you learn, the more places you’ll…
Read More » -
News
Laurence Green of MullenLowe: my Top Tips for Cannes
Laurence Green is an executive partner at MullenLowe London. Let’s get the internal smoke-blowing out of the way first. Energised…
Read More » -
Advertisers
Laurence Green: why Pat Fallon is my ad hero
The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous – for advertising. My Ad Hero…
Read More »