JWT
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Agencies
JWT hires Martinez from McCann to succeed Bob Jeffrey
JWY, part of the WPP empire, has chosen McCann Worldgroup’s Gustavo Martinez as the eventual successor to global chairman and…
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Advertisers
Debenhams out of the Christmas blocks first with JWT ‘Wishes Made Fabulous’ campaign
Don’t’cha love Christmas ads? We’re still waiting for Marks & Sparkle’s epic which is due out on Wednesday (I think)…
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Corporate Social Responsibility is bust: just ask former British prime minister John Major
Some years ago a company I was involved in produced a number of magazines for JWT EMEA called Out of…
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Easyjet’s new ‘generation’ campaign from VCCP has a lesson for Ryanair – and the critics
It’s safe to say that when Easyjet moved its whopper account to agency VCCP the world (this bit of it…
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Premier Foods doesn’t want a £40,000 ‘investment’ payment from its media agency – it wants £300,000
Last week we asked which UK media agency would bite the bullet and pitch for Premier Foods’ account, resigned by…
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Starcom MediaVest tells Premier Foods where to stuff its agency “investment” fee
In one of agency land’s rare outbreaks of principle Publicis Groupe-owned media agency Starcom MediaVest has shown Premier Foods the…
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HSBC moves UK account back to JWT from Grey five months in – why did they bother reviewing it?
Here’s today’s Thursday morning special from Campaign – giant bank HSBC is moving its UK retail and ‘wealth management’ accounts…
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Can JWT – in the last two for £100m Asda – finally land a big UK supermarket for WPP?
Well it must have a decent chance (according to my calculator it’s about 50 per cent) but it finds itself…
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Premier Foods takes double-speak to a whole new level as it tries to mug agencies for 40 grand
This was a story that appeared in Campaign last week: to wit, that the Marketing Agencies Association was complaining that…
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