Jaguar
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Jaguar wheels out British baddies for Super bowl epic
New British sports car the Jaguar F-Type is joining the Super Bowl lists with the debut appearance of what will…
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Jaguar buys A-list talent to give F-Type Super Bowl lift-off
The 2014 NFL Super Bowl, the world’s biggest adfest as spots go for $3m or so (probably more this year),…
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Paul Simons: why Jaguar’s marketing could benefit from the ‘Born to be wild’ treatment
Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy…
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Nir Wegrzyn: using metaphor is the key to engaging the irrational consumer – or why Apple knows best
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years and…
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Jaguar’s F-Type launch tries to get back on track with a good old 30-second ad
After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is…
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Ridley Scott’s company embarks on a road trip for Jaguar with F-Type extravaganza
Here we are then, the first film from Ridley Scott’s new branded content company (or whatever they call them these…
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Jaguar agency Spark44 founder Alastair Duncan sets up London base for Connect
Alastair Duncan (left), one of the founders pf Spark44, the bespoke Jaguar agency that won the US business from Havas,…
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Lana Del Rey injects some desire into the F-Type
More raunchy stuff (well it is cold outside) – here’s Lana Del Rey smouldering away (to some effect) for the…
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