itv
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News
Peston for ITV – a coup or an own goal?
ITV has secured a coup – or has it? – by poaching the BBC’s high profile economics editor Robert Peston…
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Advertisers
George Parker: Brian Palmer, Gibbs SR, London first Mad Men agency and me
With the recent MAA piece on the UK’s first TV ads I am reminded that I actually owe a great…
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Advertisers
JWT’s ITV 60th survey: people like ads more than ever
JWT has entered the lists of people mulling over 60 years of ITV and its mighty engine advertising – and…
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Advertisers
ITV surfs buoyant UK ad economy
There is still plenty of evidence that the UK adland boom is motoring on: figures from the Advertising Association and…
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Agencies
Less is more for ITV as media agencies all seem to be asking for the same price
I note that ITV’s ad revenue continues to go up even as its audience share declines, ad revenue up 11…
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Advertisers
ITV profits: never mind the ratings – feel the money
How can you increase revenue and profits (by around eight per cent and 30 per cent respectively while your market…
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Advertisers
BBH hijacks ITV’s ‘Loose Women’ in breakthrough campaign for domestic abuse charity Refuge
Refuge is a charity supporting female victims of domestic violence and Loose Women is an ITV show featuring a trio…
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Advertisers
Former ITV exec Toby Swire joins programmatic outfit RadiumOne to head up regional sales
Programmatic advertising company RadiumOne has hired Toby Swire (left), formerly online and mobile manager at ITV, as regional sales manager…
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Analysis
C4’s Abraham warns of US TV takeover
Channel 4 CEO David Abraham (left), back in the day a founder of the St Luke’s agency, came out fighting…
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