Home / News / Peston for ITV – a coup or an own goal?

Peston for ITV – a coup or an own goal?

Robert Peston 2ITV has secured a coup – or has it? – by poaching the BBC’s high profile economics editor Robert Peston (left) as its new political editor. Apparently Pesto is to present an ITV Sunday morning show, up against the Beeb’s Andrew Marr.

Pesto has secured his share of scoops in his time, most notably breaking the pre-financial crisis story about Northern Rock’s travails. But his behaviour has become somewhat odd recently, sporting the most bizarre hairstyle in broadcasting, lounging around in a decidedly louche manner and talking mainly about himself when he’s supposed to be commenting on great events.

Here’s Pesto honing his political skills in an interview with Labour leader Jeremy Corbyn.

The BBC may, quietly, be breathing a sigh of relief.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.