Interpublic
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Advertisers
Interpublic trailblazer Phil Geier dies at 84
Phil Geier (Philip H. Geier Jr to give him his full title) was chairman and CEO of Interpublic from 1980…
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Advertisers
Interpublic leads market again – have big US clients have lost faith in ever-changing Euro rivals?
It’s becoming a tale of two continents among the big ad holding companies: Interpublic has just announced another stellar set…
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Advertisers
Initiative global boss Baxter calls for Facebook boycott – but will his agency masters back him?
Has a big media agency buyer finally found some cojones in dealing with Facebook? Initiative global CEO Mat Baxter has…
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Advertisers
Interpublic sets the pace for marcoms organic growth
Embattled WPP CEO Mark Read would doubtless like to know what’s in Michael Roth’s secret sauce at Interpublic. IPG Q3…
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Advertisers
Interpublic mulls successor to CEO Michael Roth
Is more changing of the guard afoot among the holding companies? Campaign reckons that Interpublic CEO Michael Roth (below) has…
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Advertisers
Interpublic defies US odds with 5.6 per cent growth
Interpublic CEO Michael Roth and his key lieutenants, including Harris Diamond at McCann Worldgroup and Carter Murray at FCB, seem…
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Agencies
Interpublic joins the data race with $2bn Axciom deal
In a sign of how rapidly things are changing in adland Interpublic is buying data business Acxion Marketing Solutions (below),…
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Advertisers
Interpublic sets pace in Q1 2018 with 3.6 per cent growth
Interpublic showed a clean pair of heels to rivals Omnicom and Publicis Groupe in the first quarter of 2018, posting…
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Ad Tech
Ciesco: WPP brings up the rear as marketing groups struggle in 2017 – UK is strongest region
By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in…
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