id comms
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Advertisers
Tom Denford from ID Comms: media that transforms lives
In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population…
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Advertisers
ID Comms survey: why advertisers need to take the lead on big media decisions
Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area,…
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Ad Tech
Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”
On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global…
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Ad Tech
ID Comms exclusive: Tom Denford and ANA CEO Bob Liodice on media transparency
In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision…
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Ad Tech
Tom Denford and David Indo of ID Comms: P&G calls the most important pitch of 2017
On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some…
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Ad Tech
Tom Denford and David Indo from ID Comms: P&G CMO Marc Pritchard strikes back
In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO…
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Ad Tech
Tom Denford and David Indo from ID Comms: how changing accountability metrics can change media
In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies…
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Ad Tech
Tom Denford and David Indo from ID Comms: the change agenda for agencies
On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact…
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Advertisers
Tom Denford and David Indo from ID Comms: how advertisers can deliver media change in 2017
On this week’s #MediaSnack Tom and David ask how advertisers can deliver real change in the way that media is…
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