goodby silverstein
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Advertisers
Brand Camp: GSP&B’s ‘secret sauce’ gets new leader
Agencies are great ones for inventing things that don’t need it – think of the tangle they get into when…
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Jennifer Aniston goes in to bat against insomnia
Advertising in the digital era is often accused of becoming another branch of direct marketing; some might say that (in…
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Advertisers
Goodby Silverstein goes for cheesy gold with Michael Bolton Panera launch
What is it about Mac n’ Cheese? One of the (crumbling) foundations of the Kraft empire of course. Saw an…
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Goodby Silverstein stands up for black community
Instead of waffling on about “must try harder” Goodby Silverstein & Partners is making a big statement in the wake…
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Advertisers
Goodby Silverstein takes on social media for HP – and wins in style
HP (Hewlett-Packard as was) would prefer that you printed your pics of loved ones (or anyones) rather than shared them…
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Advertisers
Pepsi finds its advertising feet with Goodby Silverstein
One of the advantages Coke always had over Pepsi is that its ads were usually OK verging on good and…
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Agencies
Goodby Silverstein launches augmented reality Instagram
Goodby Silverstein & Partners is one of the pillars of advertising excellence in the US; seemingly unmoved by the the…
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Advertisers
Ogilvy opens for Cisco with ambitious debut
Always wondered what Cisco actually did – apart from make bundles of money – so it’s helpful of new agency…
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New agency Erich & Kallman launches in San Francisco
Here’s an interesting new agency with a pedigree, in the agreeable climes of San Francisco. Former Crispin Porter+Bogusky president Steven…
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