Browse: Home / global campaign
By Angie Dean on April 10, 2013
Wieden+Kennedy London has produced a new global campaign for Brown-Forman’s Finlandia vodka, featuring work by fashion photographer Pierre Winther. The campaign, called ‘To The Life Less Ordinary,’ majors on outdoor and digital and positions Finlandia as a quirky choice; reflecting its blend of 6-row barley (originally used in American beer it says here), glacial water [...]
Posted in Agencies, Clients, Creative, News | Tagged 6-row barley, brown-forman, digital, finland, finlandia, global campaign, midnight sun, outdoor, Tony Davidson, vodka, wieden+kennedy london
By Stephen Foster on February 14, 2013
PSA Peugeot Citroen is a company that could do with a bit of help just now, it’s just reported a record €5bn loss and, with 60 per cent of its cars sold in the EU, must be praying that the anticipated economic recovery in Europe does indeed come to pass. One of the problems Peugeot [...]
Posted in Agencies, Analysis, Clients, Finance, News | Tagged audi, betc, bmw, global campaign, psa peugeot citroen, rcz, sports coupe, €5bn loss
By Stephen Foster on August 6, 2012
Levi’s said was planning to take its US campaign ‘Go Forth’ global last year although it was hard to see Wieden+Kennedy Portland’s ‘rust belt’ opus playing well outside the US, and maybe inside it. Now, mercifully, it’s decided to lighten up a bit although there’s still a faux heroic tone, citing “the thread in your [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, global campaign, go forth, levis, Rebecca Van Dyck, rivets and seams, rust belt ad, wieden+kennedy portland
By Staff on July 10, 2012
Bartle Bogle Hegarty, which has just been wholly-acquired by former part-owner Publicis Groupe, is demonstrating its global capabilities with the launch of this new ‘Camouflage’ campaign for Coca-Cola’s Sprite. The campaign emanated in BBH Shanghai with the involvement of BBH New York and was shot in Prague in the Czech Republic, and you can get [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bbh, coca-cola, global campaign, New York, shanghai, sprite
By Stephen Foster on July 9, 2012
Uk agency Fold7 isn’t as famous as Heineken’s Wieden+Kennedy or Coors’ line-up of VCCP in the UK and newly-formed Team WPP (aka Cavalry) in the US but it seems to be winning the lion’s share of the world’s fourth-largest brewer Carlsberg. Here’s the latest in its “that Calls for a Carlsberg’ campaign featuring a spin [...]
Posted in Agencies, Clients, Creative, News | Tagged Carlsberg, cavalry, coors, fold7, global campaign, that calls for a carlsberg, the crate escape
By Staff on June 11, 2012
Despite the occasional brick thrown in its direction, McDonald’s is soldiering on with its social media strategy, launching a new website in Canada to answer questions from consumers (not all of them fans). Quite brave of them to feature someone saying “it doesn’t look like meat,” which indeed it doesn’t. You’ve got to sell the [...]
Posted in Clients, Creative, Media, News, PR | Tagged canada, food questions website, global campaign, McDonalds, social media, turn strangers into friends
By Stephen Foster on May 3, 2012
In a further worrying sign that Pepsico has lost its remaining marbles, the company is about to roll out a super-promotion which includes about a billion cans of Pepsi plastered with images of (now deceased) pop uberstar Michael Jackson. This is apparently to commemorate the 25th anniversary of Jacko’s famous album Bad. And obviously keys [...]
Posted in Agencies, Clients, Creative, News | Tagged bad, bbdo, billion cans, chiat day, coca-cola, global campaign, Hollywood, live for now campaign, Michael Jackson, music platform, off the wall, omnicom, Pepsi, PepsiCo, Quincy Jones
By Stephen Foster on April 18, 2012
Which won’t have gone down very well in the Kingly Street, London, HQ of Audi’s UK agency, especially as the point is to plug Audi’s ‘Vorsprung durch Technik’ platform, invented by Bartle Bogle Hegarty all those years ago. But Kempertrautmann has been producing classy, minimalist ads for Audi for a few years now and this [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, bartle bogle hegarty, bbh, corporate, Dominic Chambers, global campaign, hamburg agency, kempertrautmann, kingly street hq, marketing magazine, uk marketing director, vorsprung durch technik
By Stephen Foster on August 29, 2011
Toronto agency Sid Lee’s campaign ‘Adidas is all in’ doesn’t seem to mean very much unless I’m missing rather a lot but the sports brand will be ramming it down our throats big time over the next few weeks as the Rugby World Cup takes place in New Zealand. Here are the fearsome host All [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, adidias is all in, all blacks, all in campaign, global campaign, haka war dance, rugby world cup, sid lee, toronto
Recent Comments