Can new BETC global campaign for the RCZ coupe put some oomph into Peugeot?
One of the problems Peugeot (as opposed to Citroen maybe) has is that its cars are, well, boring.
So its new sports coupe the RCZ is important; it won’t be its biggest seller but it might be able to sprinkle some stardust over the marque. Here’s a new global campaign from BETC Paris for a new, faster, variation.
Does it do the job? Not sure if ‘fast’ is enough really. And it’s a good-looking car so why not show a bit more of it?
In the UK these start at north of £20,000 which puts them up against BMWs and Audis, so you can see the problem.