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WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
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Amazon business tries its own da Vinci code
Amazon Business describes itself as a “professional procurement solution.” That is, yet another marketplace but this time for businesses, offering…
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Angela Zepeda takes the hot marketing seat at X
Talk about out of the frying pan into the fire. Angela Zepeda (below), who left Hyundai recently after finding her…
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Global makes it a win double with TfL OOH contract
UK media company Global, which last week retained Network Rail’s station-based Out of Home contract, has secured another essential plank…
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Publicis Conseil brings refreshing dash of jeopardy to child-focussed AXA campaign
Data-driven Publicis may be advancing on all fronts – although it had better watch its step sometimes as this examination…
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CALM and adam&eveDDB “celebrate” missed birthdays
ITV and agency adam&eveDDB are collaborating for charity Campaign Against Living Miserably (CALM) again, focusing on youth suicide. ‘Missed birthdays’…
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Ad Tech
UK’s CMA delves into the entrails of Google’s digital ad system
Digital advertising may have taken over the world but the way it works remains a mystery to many, aside from,…
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McCann wins global Peroni
Asahi’s Peroni has appointed McCann Worldgroup led by McCann London as its gl;obal agency of record (AOR.) McCann beat Accenture…
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Mother and the FT take climate action into the boardroom
The Financial Times has partnered with global directors’ forum Chapter Zero to move climate-related issues up the business agenda. A…
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