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Superheroes’ Chengcheng Li picks her Desert Island (luxury) Ads
Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t…
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Barclays creative to move from long-serving BBH
Some surprising account switches already this year: Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy’s Lloyds…
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MAA Ad of the Week: Deezer from BETC Paris
Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless…
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Starbucks US creative abandons WPP for Anomaly
The best laid plans of agency holding companies can come unstuck with the appointment of a new CMO and WPP…
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McVitie’s and To Boldly Go win Ocean Outdoor’s first Digital Creative Competition Grand Prix
Leading biscuit brand McVitie’s and the London based creative agency To Boldly Go have won Ocean Outdoor’s inaugural Digital Creative…
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Rees names his top team to revive AMV BBDO
Newish AMV BBDO CEO Xavier Rees, former CEO of Havas London and before that senior at adam&eveDDB, has made a…
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Revolut launches challenge to traditional banks
App-based “neobank” (digital only) Revolut is launching a new global campaign -‘Money possibilities’ – through Anomaly plugging its flexibilty in…
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People Like Us highlights ethnicity pay gap and unfairness at work
Even if you’re doing fine it’s becoming increasingly inescapable that the world around you is a pretty miserable place. Quite…
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Nationwide and New Commercial Arts in shock split
Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency…
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