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Isobel essays a new twist on romance for Savills
Estate agents and romance are an unlikely mix -in ads anyway – so credit to upscale property firm Savills and…
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Joint rewrites history for Amazon Prime
You can see why agencies are queueing up to work for Amazon: not only has it more money than just…
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From the MAA Archive: BBH’s John Bartle, Nigel Bogle and John Hegarty – our blasts from the past
Are these the most famous names in modern advertising? They’re certainly contenders and their blasts from the pasts give an…
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Above+beyond makes flying debut for Proper Chips
This one slipped the net before Christmas, an ambitious animated effort from above+beyond for Proper Chips, a B-Corp certified snack…
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From the MAA archive: Direct Line’s Piers Newson-Smith picks his Desert Island Ads
Desert Island Ads has been a feature of MAA throughout: disappointingly few clients over the years but Direct Line’s Piers…
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Publicis ends 2021 on high note as Starcom scoops McDonald’s US media from Omnicom
Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has…
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Graham Fink: creativity in 2021 – don’t make ads, make TikToks
What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing…
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MAA Ad of the Week: BETC’s Emily in Paris
I’ve no doubt the denizens of Les Magasins Généraux in Paris are just as data-driven and digitally smart as agencies…
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And the MAA UK Creative Agency of 2021 is….
It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a…
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