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Agencies
From the WPP Archive: under fire WPP settles Johnson/Martinez case at JWT
The messy Johnson/Martinez affair at JWT signalled the end for the venerable agency as a separate entity (WPP merged it…
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The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting
Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the…
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From the MAA Archive: Murphy, Golding and Heartfield debut New Commercial Arts
And it proved to be quite a debut in 2020, winning Halifax, MoneySupermarket and chunks of Vodafone and Sainsbury’s (among…
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Ogilvy Italia hits right end of year note for NGO Emergency
“Let’s make 2022 a year of peace not war” says this film from NGO and healthcare prvider Emergency by Ogilvy…
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Crypto.com sign-up shows changing nature of Super Bowl
A pretty good way to spot economic tectonic shifts is – the good old Super Bowl. As new companies, even…
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Watching the detectives: Apple’s iPhone in Hollywood mode
Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets…
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From the MAA Archive: Sorrell out as he quits WPP ahead of investigation findings
The biggest event in adland over the past few years was undoubtedly the ousting of WPP founder and long-serving CEO…
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