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Advertisers
IPG follows rivals with strong Q1 2022 – now investors will seek better long term growth
Interpublic (IPG) has more than matched its peer ad holding companies with net revenue of $2.23 billion, up 9.8% from…
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Advertisers
Brands in the front line over Ukraine
Brands are in the front line everywhere these days it seems and this installation – officially sanctioned presumably – has…
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Agencies
Katie Elliott is Mother London’s first MD since 2016
Mother London has promoted its head of new business to managing director. Katie Elliott is the first person to take…
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Ad Tech
VCCP launches digital CX agency Bernadette, starting in UK
It’s been a busy time for VCCP, launching new divisions to wrap up distinct offerings for clients around the preoccupations…
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Advertisers
Dove challenges beauty influencers with #DetoxYourFeed
Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back…
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Advertisers
Samsung under fire for ‘tone deaf’ ad showing lone woman jogger at 2am
A new Samsung ad by Ogilvy New York has been criticised by women’s running groups and campaigners for showing a…
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Advertisers
Pandemic recovery boosts UK adspend to record £31.9 billion
The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full…
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Advertisers
Goodbye Karmarama, The Monkeys and Rothco – welcome to newly-minted Accenture Song
Another day, another rebrand: Accenture Interactive has decided it needs a new, groovy identity and from now on it’s going…
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Ad Tech
WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5%…
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