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Ad Tech
Nike surprises with $1bn media split
Nike has sprung a surprise by awarding its North America media account to PMG, a Fort Worth-based relative newbie that…
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ITV gets dads and daughters talking in the latest campaign by Uncommon Creative Studio
Uncommon’s latest ad for ITV’s “Britain Get Talking” campaign features a difficult after-school exchange between a dad and his young…
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Unilever profits from big boost to adspend as it battles global price increases
Unilever says it’s going to spend hundreds of millions more on advertising and marketing as it battles to pass on…
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Amazon goes back to books with Droga5
One of the traditional items on the Jeff Bezos charge sheet is that Amazon did much much to the destroy…
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Ad Tech
Engine executive Rob Chalmers joins his former boss Ete Davies at Dentsu Creative
Dentsu is not standing still. Fresh from folding all its creative agencies into Dentsu Creative, it has hired Rob Chalmers,…
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Heineken shames lonely late night workers in Manhattan
A new Heineken campaign from Le Pub hunts out Manhattan offices where the lights are on late at night, and…
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KFC’s new horror spoof is a horror in itself
Creativity is there to push boundaries and, in a somewhat vanilla age for ads, one ought to applaud it when…
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A radical idea from Hilton – hotels nice to stay in
Hilton hotels has a new brand platform (as you do), ‘Hilton. For the Stay.’ The point being that most hotel…
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NatWest is relentlessly upbeat in ‘tomorrow begins today’
In these gloomy economic times, it’s a bit of a shock to the system to see such a positive ad…
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