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MAA Ad of the Week: ‘Trust is Earned’ from BBC Creative
Sometimes advertising deals with important stuff – as opposed to finding a purpose for Hellmann’s mayonnaise for example – and…
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Lionsgate+ gets off to spectacular start with adam&eveDDB
Lions Gate Entertainment is rebranding its streaming offer Starzplay outside North America as Lionsgate+ – not before time, Starzplay sounds.…
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Brand Camp: GSP&B’s ‘secret sauce’ gets new leader
Agencies are great ones for inventing things that don’t need it – think of the tangle they get into when…
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The&Partnership opens apprenticeship academy in Birmingham
The&Partnership and its media agency mSix&Partners are doing their bit for diversity – actually quite a lot – by opening…
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BETC nails TV envy for Canal+
One of the newer frustrations of modern life is subscription everything, especially TV streaming channels. As a long-suffering Virgin customer…
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Dunelm takes us to Wits End as financial squeeze tightens
We are likely to see more and more brands positioning themselves in a sensible and supportive role during the economic…
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Now the good news – BMB tells it straight for Breast Cancer Now
We do try to bring you some light as well as shade on MAA but it’s proving tricky this morning.…
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Accenture Song dramatises world “to do” list
Appealing to the world’s leaders with a “to do” list may seem pretty pointless, given what a hapless bunch they…
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Warlingo turns table on marketing terms to aid Ukraine
Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was…
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