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Advertisers
Bluemarlin’s Andrew Eyles: how will brands survive the cost of living hunt for value?
Even before the latest hikes in inflation and the cost-of-living crisis, consumers had been growing more cynical about brands, the…
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Dogs Trust appoints VCCP to help dog owners through cost of living crisis
VCCP has won the Dogs Trust account after a three way pitch, and has been appointed to develop a new…
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Advertisers
House 337 launches The Demand Index into fashion market plus new ethical consultancy
House 337, formerly Engine Creative, seems determined to do things differently – the appliance of science you might call it,…
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Advertisers
Cats v technology: Buzzman’s latest spot takes no prisoners
Cats aren’t the only ones with multiple lives — Back Market’s refurbished technology can give them a run for their…
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Advertisers
Ikea home has a mind of its own in Mother’s latest campaign
Mother has found a subtle way to advertise Ikea without overly promoting consumption in this latest ad, which shows a…
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Advertisers
Is Dan Wieden’s death the end of the golden era for creative agencies?
In the very early days of MAA we reported a confab at Cannes when the bosses of the big ad…
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Advertisers
DHL takes Coldplay on tour in new ad by 180 Amsterdam
This is a new type of sponsorship deal: DHL is the “official logistics partner” for Coldplay’s world tour, which kicks…
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Agencies
Wieden + Kennedy co-founder Dan Wieden, dies age 77
Dan Wieden, founder of agency Wieden + Kennedy and writer of Nike’s legendary “Just Do It” line, has died age…
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Advertisers
US adspend set to break $300bn – but forecasts still being reined back
US advertising is forecast to exceed $300bn in 2022 for the first time according to Interpublic’s Magna although Magna has…
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