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Ogilvy chief ECD Jules Chalkley: My Top Tips for Cannes
Top Tips for Cannes Every award show is unique and with its own foible. You sort of know what works…
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Diana Ellis-Hill: Why Pride Month shouldn’t just be a once a year event for brands
In Pride Month our team has raised the question of whether we should be turning our logo rainbow in open…
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VCCP turns the tables on Father’s Day in new Cadbury work
Sitting in a car park at the end of his first day in a new job, an uncertain father takes…
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Martin and Roman Kemp show how it’s done for Jack Daniels
Jack Daniels is so deeply rooted in Tennessee culture and the southern states of America, that at first glance it…
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MAA Ad of the Week: Cornish Orchards from The Corner
Cornish Orchards is making its ad debut with The Corner, a diverting 30 seconds riffing on the social media obsession…
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What’s in a name tweak? Carmaker JLR hopes it’s a luxury ‘house of brands’
Stuffy Jaguar Land Rover (left) is morphing into JLR – a supposed ‘house of brands’ synonymous with luxury (below.) JLR…
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Wonderhood Studios revisits Branston Pickle’s 70s heritage
“Bring out the Branston” was a familiar refrain in the 70s and it still has nostalgic echoes even now, according…
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It has to be Heinz: global campaign shows how far people will go for the ‘right’ ketchup
It’s a simple idea. Heinz is the best ketchup and there are plenty of people who will make the extra…
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Ad Tech
Brandtech finally nails Jellyfish deal – French backer becomes key partner in expanded business
David Jones’ Brantech Group has closed its deal to buy Fimalac-backed digital agency Jellyfish – after 18 months of trying.…
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