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System1 rates Cannes shortlisted ads for effectiveness
Researcher System1 has been looking at Cannes Lions shortlisted ads to see which ones resonate most strongly with the public.…
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Cannes Lions: TBWA boss Ruhanen blasts creative standards and bent juries
It’s always good when an industry high-up cuts through the bullshit so congratulations to TBWA\Worldwide president/CEO Troy Ruhanen (below), discussing…
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MAA Ad of the Week: ‘Altogether Different’ by 4Creative
One of Channel 4’s better inventions is in-house creative agency 4Creative, a multiple award winner and usually quick off the…
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Sprite logs Cannes complaints: humblebrags, all of them
At the start of the week, Coca-Cola Co’s Sprite set up a #SendSprite hotline for Cannes delegates; a place to…
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You’ll never march alone: Pride in London doubles down on trans allyship
The LGBTQIA+ community still has plenty of hurdles to overcome, but this year, in the light of transphobic backlashes around…
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Jane Austin in Cannes: brand purpose? You should be having a laugh..
You have to feel a bit sorry for brand purpose, a phrase so overused in recent years that it’s getting…
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IPA leadership needs to be more than ‘mindful’ as cost of living crisis worsens
Research often tells us something we know already and the IPA’s latest TouchPoints survey of 3,000 consumers does just this:…
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Dove, Samsung, Adidas, Stella Artois win Cannes Grand Prix
We’re half way through the week, and it’s business as usual at Cannes. Unilever and Procter & Gamble led the…
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TMW Unlimited and the Trussell Trust help food banks support their local communities
Campaign was a winner in Ocean Outdoor’s annual digital creative competition With the support of TMW Unlimited (part of UNLIMITED),…
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