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What drives trust in advertising? That depends on your world view says new AA study
The UK public’s trust in advertising is driven by engaging creativity, while ad bombardment sends trust plummeting. So far so…
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ITV’s new dating show ‘My Mum Your Dad’ scores with midlife advertisers
JD Williams has a long term partnership with My Mum Your Dad presenter Davina McCall, so the brand’s sponsorship of…
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Translated majors on The Human Touch in AI era
AI-powered translation service Translated is telling us all is not lost in the AI era (as lots of companies do,…
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Vodafone reviews flagship UK creative account
There have been some big UK creative reviews in the past year, maybe coinciding with the end (we hope) of…
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Vaping kills: ASA takes down four TikTok e-cigarette campaigns
TikTok creator Izzi Alice Mitchell once posted that her parents were more furious about her vaping than they were about…
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Trouble Maker hires Andy Taylor from tms as new CCO
Trouble Maker, which is trying to be that difficult thing, full service in effect with creative, strategy and media, has…
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Adam&eveDDB makes sound debut for Savills
Adam&eveDDB has a different client line-up to a few years ago when it earned national renown for John Lewis and…
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Asda joins Christmas celebs race with Michael Bublé
Asda’s ‘Christmas Elf’ with Hollywood’s Will Ferrell was one of the most popular ads last year and this year the…
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DDB Worldwide named as Parley for the Oceans creative partner
DDB Worldwide has been named as creative partner of Parley for the Oceans, an environmental “eco-innovation” pressure group and alliance…
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