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Ocean Outdoor reunites with ITV for Rugby World Cup 2023 action
Ocean Outdoor draws its summer festival of sport to a close with a digital out of home (DOOH) Rugby World…
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Creative
Domino’s: a footballer will do anything for a half-time pizza
VCCP’s latest instalment in the long-running “Domino-oh-hoo-hoo” campaign is a football-themed ad based on a media placement idea that came…
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McCann wins IKEA global brief
McCann has been appointed as IKEA’s first global ad agency although the company will continue to work with other agencies…
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Uncommon’s disastrous ads tell the brand story for Hiscox insurance
Uncommon and Total Media won insurance company Hiscox in July, and their first campaign is built around the kind of…
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Agencies
Dentsu’s James Morris joins Publicis EMEA as CEO creative transformation
Publicis Groupe has created a new EMEA role – CEO of creative transformation – and appointed James Morris to take…
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OMG’s Hearts & Science wins Allwyn National Lottery media
Allwyn UK, the incoming operator of the UK’s National Lottery, has named Omnicom Media Group’s Hearts & Science as its…
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Unilever doubles down on sustainability with new social media Creator Council
Unilever’s somewhat holier-than-thou purpose-led image has taken something of a battering recently, first from sceptical shareholders and latterly because of…
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Heineken exposes sexist football fans in social media experiment
Sexism in football is not limited to the unwanted kisses of Spanish World Cup winning coach Luis Rubiales, as Heineken’s…
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MAA blast from the past: Madonna’s ‘Like a Prayer’ revived for Pepsi
Pepsi is winning itself some PR for reviving Madonna’s 1989 ‘Like aPayer’ ad – she was paid $6m as part…
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