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Advertisers
MAA Ads of the Year (2): Chevrolet Alzheimer’s from Commonwealth McCann
Can’t ignore this one: we said it was better than the best advertising and (viewing again) it still is. Brilliant…
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Advertisers
Esselunga finds spirit of Christmas in – a walnut
Italian supermarket Esselunga likes an affecting tale at Christmas and this time it’s Carlo and Marta, separated when her family…
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Agencies
Publicis and Wonderhood launch Christmas charity ads
Christmas isn’t just about champagne, sequins and sausage rolls, as we are reminded in these two campaigns for worthy causes.…
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Advertisers
Apple minimalism is another big boost for Out of Home
Apple, the world’s biggest company by market value, is about many things but its cornerstone is, and always has been,…
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Ad Tech
Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem
We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of…
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Advertisers
Wonderhood Studios wins investor platform Hargeaves Lansdown
Wonderhood Studios is ending the year on a high note, winning Bristol-based investor platform Hargeaves Lansdown, one of the UK’s…
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Advertisers
MAA Ads of the Year (1) – Les Bleues from Orange and Marcel
Orange is still knocking out great ads in France (we do miss them in the Uk) and here’s another, for…
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Advertisers
MAA holding company, media agency and person of the year
Publicis led the traditional ad holding companies in 2023 (so far, they still have to report full year figures) but…
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Agencies
Mother poaches TBWA’s Alex Morris-Platt as its first chief people officer
Talent procurement has become a challenge for the ad industry, even for MAA’s 2023 agency of the year, Mother London.…
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