droga5
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Agencies
Droga5 heads for Wall Street – and old Soho
Turn your back for a moment and what happens? The agency merger of the decade (or perhaps ever) happens while…
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Advertisers
Michael Lee of Madam: In a world of 140 characters great writing can still give a brand its voice
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency…
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Advertisers
Mother shows off its full range of skills in One Room Paradise for IKEA
Will agencies ever develop online content for brands as a revenue stream to rival ads? We’ve been hearing about it…
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Agencies
Hollywood talent agency WME buys into Droga5 – so can Aussie Dave take on WPP et al?
Hotshot New York and Sydney agency Droga5 (and, recently, London) announced a few weeks ago that it was going to…
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News
Droga5 snipes at ‘patriotic’ Apple with Motorola Moto X fourth of July launch
Motorola is launching its first big new product since being bought by Google (allegedly for its long list of patents).…
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Advertisers
Droga5 hails Cannes with Spotify adland hit parade
Spotify and agency Droga5 is celebrating the forthcoming Cannes Lions by asking various creativos (it’s a broad church including Maurice…
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Advertisers
Which brave ad agency will tell Mondelez and P&G to think again over new payment terms?
On the face of it, advertisers can do what they like over payment terms for agencies and other suppliers –…
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Advertisers
Can Droga5’s Yiayia persuade Americans to put Athenos fetta in their pizzas?
Droga5 in New York is bringing back its terrifying Greek granny Yiaiya in a new series of online films for…
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Advertisers
Droga5 CCO Ted Royer picks his Desert Island Ads
Ted Royer is chief creative officer of Droga5 New York, the flagship office of arguably the world’s hottest creative agency.…
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