digital
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Ad Tech
Publicis needs to work hard to get $3.7bn of value out of Sapient and Sapient Nitro
Foreign interlopers often receive a raw deal in the good old US of A, think of all the British agencies…
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Ad Tech
Michael Lee: is the ad agency dead – or changing dramatically into a new-style ally for clients?
The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which…
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Agencies
I cocked up admits Publicis boss Maurice Levy – but where does Omnicom’s failed suitor go from here?
Publicis Groupe boss Maurice Levy (left) has admitted that the failed $35bn merger attempt with Omnicom has derailed his company…
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Advertisers
Surprise retreat as WPP’s Xaxis rolls XFP digital ad platform into independent operator AppNexus
WPP’s Xaxis data cum media buying platform has come under fire recently for, among other things, a lack of transparency…
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Advertisers
Stephen Whyte: the mind-frazzling task of choosing an agency when everyone says they can ‘do digital’
Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need…
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Advertisers
Giles Keeble: whatever happened to advertising ideas?
I hope this does not come across as an old fart’s lamentation for a supposed golden age. I’ve been thinking…
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Finance
Telegraph dumps editor Tony Gallagher in favour of US digital whizz Jason Seiken
A job at the Daily Telegraph used to be a job for life, even under the volatile ownership of disgraced…
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Advertisers
China’s BlueFocus takes another big step on world stage with We Are Social social media agency buy
There’s a new kid on the block in the global marcoms stakes and it’s China’s BlueFocus, capitalised in China at…
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Advertisers
Why a connected world means it’s time for shopper marketing to escape the curse of shelf wobblers
Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They…
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