Creativity
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Advertisers
John Hegarty (and David Droga): why there’s more to creativity than just sitting on a beanbag
Cannes 2014: The Cannes speaker line-up this past week has been staggering. The sublime to the ridiculous. We’ve had actors,…
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News
UK’s Engine wins pan-European creative CREAM project
UK marcoms company Engine is building up quite a public sector business; it’s already one of the UK government’s favoured…
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Advertisers
Nick Marsh: mobile will never reach its potential until creativity becomes as important as targeting
Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at how too…
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Advertisers
DDB’s Bill Bernbach on the digital revolution – a few decades before it actually happened
Thanks to George Parker for this; Bill Bernbach, legendary founder of Doyle Dane Bernbach, saying in 1977 that ideas and…
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Advertisers
Nir Wegrzyn of BrandOpus: why the client search for creative perfection leads to a state of paranoia
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years…
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Advertisers
Jane’s Diary: original mad man (and Cannes virgin) George Lois sums up what advertising is all about in his own inimitable way
Creat-fucking-tivity is what it’s all about. Every advertising festival needs a buzzword, and this year’s Cannes may have the best…
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Advertisers
Why digital posters cost more to reach fewer people
Following our interview with Roy Jeans of Rapport about digital outdoor (among other things) we received the following piece from…
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